How do you promote an ARG people know is coming?
by Jason ~ April 23rd, 2008. Filed under: Aporia News.Our approach with this game, the Aporia Agathon Project, is different from many other games. We’ve been generating hype prior to the launch of the game through various teasers and story backfills we’ve released publicly. So what better way to further promote the game than to build another ARG for it?
This allows us to warm up on some of the things we’ll be doing (checking mail daily and responding), and hopefully allow players a little fun distraction for the time-being. We can’t really claim anonymity for this game as it was discovered through a blog post here on our news feed. With that, we proudly introduce Our Lost Puppy as the next game from Aporia Cross-Media Entertainment. Think of it as a short rather than a complete game as we don’t have the ability to create some of the really interesting we normally try to create, but so far it’s a little fun story (fun for me anyway).
On a side note: Our Lost Puppy is not related to the Aporia Agathon Project in any way other than the fact that many of the players suggested Aporia Agathon was about werewolves, so we turned that into an interesting little story as a means of showing our respect and appreciation for the thoughts offered up by these community members.
Take care and best of lucking helping to find Our Lost Puppy and remember that there’s still more teaser stuff coming out in relation to the Aporia Agathon Project.
